Horlicks biscuits

Horlicks biscuits- a brand of biscuits from GlaxoSmithKlien company.
Horlick's flagship brand Horlicks milk additive has lanched it. Its
avilability is restricted to posh markets only.
Its yet another addition to the glucose biscuits category. Rs10/- for
a pack of 15-20 biscuits.

Horlicks Biscuits

Its taste is almost similar to Parle-G biscuits, which has huge market
share in biscuit category. The name "HORLICKS" is so popular in the
market that, by hearing its name the taste of horlicks is felt on the
tungh. this may create problem for its future growth potential,
horlicks biscuits have entrily different
After effect is also satisfactory, as almost fully backed biscuits
don't create irritation or sticky feeling inside mouth after eating
it.
The pricing for this glucose biscuits is much higher than its
comparitive glucose biscuits brands like Parle-G, 20-20, Sunfeast....,
Promotion for Horlicks biscuits is not so aggressive. It can be easily
taken over by someother brands of the same category.
Now it has launched many variants in this brand like Junior Horlicks Biscuits for Kids and many others.