Britannia 50-50

Britannia 50-50:

Britannia 50-50

Britannia 50-50 is one of the salt-sweet category of Biscuits. This is launched in computation with the Parle’s Crack-Jack biscuits. This is one of the best salt-sweet biscuits.

Even though it contains salt in it, it doesn’t create thrust after eating it. Its taste is crunchy sweet-salt mix, melts in mouth, not sticky and after effect is also good when it is compared to other biscuits in this category.

Price: The pack comes for Rs10/- which contains 3 rows of 10-15 biscuits each. Hence its a good worth for the money that the consumers pays for it. It can be consumed at any time, during eve­ning time, or when at work or outdoor esp. During the trip / pick nick time. This best part of this biscuits is that it can be consumed with coffee/tea, as a dip, many of the consumers do so which in­creases the taste of consumption.

Any one, Any time consumable

The market share of the salt and sweet biscuit category is Rs__Cr of Rs140Cr Indian biscuits industry.  This accounts for __% of total biscuit market in market. And accounts for __% of total food industry. This is clear that can be further grown, if proper marketing strategies are adopted for increasing number of consumers, like consumption of biscuits with the hot beverages like Coffee and tea esp. for the educated population can increase its marketing share.  Though the biscuits are cost effective, tasty and have consumers for this type of biscuits, there are no major premium brands in this category of biscuits. So, there exists a premium brand requirement for this category.

Worth For Price

        The existing biscuits are only the meant for middle class people. If this biscuits are make further developed using added flavours and additives and food items it can create another range of biscuits for the biscuits consumers.  This means that if the consumers are offered with salt-sweet biscuits or salt biscuits with different flavours like vanilla, pineapple, or any other compatible flavours or additive like cream which doesn’t make the biscuits wet or some food items like carrot, cheese, chilli/chilli powder.

The notable brands in salt-sweet category of biscuits are

1. ¨       Parle’s Crack-Jack
2. ¨       Britannias 50-50

The welknown brands in salt biscuits are

1. ¨       Monaco-salt bhi or taste bhi.