Britannia's Treat-O is a brand that is developed for the school kids who has some amount of pocket money to purchase the biscuits regularly.
This biscuits are designed in some funny circular shape, with chocolate cream coming out it, make it very attractive for the children to have it.
The packaging of this biscuit depicts flow of cream, chocolate and many other such colourful liquids to attract children attention. But I think, its packaging making colour made it week in the market, as its color is not so much preferred by the children, instead the cartoon characters in some other food items when they go for purchase of any items. Inside try make the biscuits lost its shape even though school children keeps it inside there bag.
The price of treat-O is not so great when it comes to the other biscuits, but the target customer size will be less as its main customers will be the school going kids aging 8-15year.
Taste: Its according to the expectation, chocolaty, yummy, After effect is also good, not create thrust feeling after eating it.
Promotion for the Treat and treat-O biscuits is done to some extent in some leading children oriented channels and programmes.
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| Britannia's Treat |
This biscuits are designed in some funny circular shape, with chocolate cream coming out it, make it very attractive for the children to have it.
The price of treat-O is not so great when it comes to the other biscuits, but the target customer size will be less as its main customers will be the school going kids aging 8-15year.
Taste: Its according to the expectation, chocolaty, yummy, After effect is also good, not create thrust feeling after eating it. 
Promotion for the Treat and treat-O biscuits is done to some extent in some leading children oriented channels and programmes.
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