Majority Biscuits Price in India

Price of Biscuits:
The most respected prices of Biscuits in India are Rs5/- and Rs10/-
This price accounts for about 60% of the entire biscuit market in India. This price is very attractive to the rural areas too. Any rural consumers thinks freely to spend Rs5/- or Rs10/- for a pack of biscuits. This made the biscuit manufacturers to think in this direction to get more and more attractive offerings for the same price range to satisfy different classes of consumers.

Parle Monaco-Rs10/-
Britannia 50-50 -Rs10/-
Sunfeast 20-20 - Rs5/-

and the is never ending. This price range is very sensitive to Indian FMCG consumers and can be reached to large number of consumers. Take for example of cigarettes, there cost varies from Rs4/- to Rs10/- for premium brands.About 90% of almost all brands comes under this price range, and hence this is very logical to think in this direction to fix the price of any FMCG micro brands in this price range.

Britannia 50-50

Britannia 50-50:

Britannia 50-50

Britannia 50-50 is one of the salt-sweet category of Biscuits. This is launched in computation with the Parle’s Crack-Jack biscuits. This is one of the best salt-sweet biscuits.

Even though it contains salt in it, it doesn’t create thrust after eating it. Its taste is crunchy sweet-salt mix, melts in mouth, not sticky and after effect is also good when it is compared to other biscuits in this category.

Price: The pack comes for Rs10/- which contains 3 rows of 10-15 biscuits each. Hence its a good worth for the money that the consumers pays for it. It can be consumed at any time, during eve­ning time, or when at work or outdoor esp. During the trip / pick nick time. This best part of this biscuits is that it can be consumed with coffee/tea, as a dip, many of the consumers do so which in­creases the taste of consumption.

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Horlicks biscuits

Horlicks biscuits- a brand of biscuits from GlaxoSmithKlien company.
Horlick's flagship brand Horlicks milk additive has lanched it. Its
avilability is restricted to posh markets only.
Its yet another addition to the glucose biscuits category. Rs10/- for
a pack of 15-20 biscuits.

Horlicks Biscuits

Its taste is almost similar to Parle-G biscuits, which has huge market
share in biscuit category. The name "HORLICKS" is so popular in the
market that, by hearing its name the taste of horlicks is felt on the
tungh. this may create problem for its future growth potential,
horlicks biscuits have entrily different
After effect is also satisfactory, as almost fully backed biscuits
don't create irritation or sticky feeling inside mouth after eating
it.
The pricing for this glucose biscuits is much higher than its
comparitive glucose biscuits brands like Parle-G, 20-20, Sunfeast....,
Promotion for Horlicks biscuits is not so aggressive. It can be easily
taken over by someother brands of the same category.
Now it has launched many variants in this brand like Junior Horlicks Biscuits for Kids and many others.

Britannia's NutriChoice

It has outer crunchy and inner powdered finger millet, which has most
of the necessary nutrients for many patients like Diabetic, Children,
sport persons, and to those who don't want to waste there precious time in cooking the things to refuel there body.

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ITC's Dark Fantasy Sunfeast Choco fill

Sunfeast Choco Fills:
Its a great choco filled biscuits, which will be a perfect for all those who liked the teast of Cadbury Dairy milk and Munch together. Its choco fill makes the outer crispy layer more attractive and worth for money.

Dark Fantasy Choco Fill Rs30/6biscuits

Dark Fantasy Choco Fill available in big cities such as Bangalore and Mumbai and in big shopping malls. Its innovative chocolate entered the market which has the power to capture the major market share from other brands such as Oreo(said to be Worlds No.1 Biscuits manufacturer), and even the market share of Chocolates such as Cadbury Dairy milk, Bournville(fine dark chocolate). Nestlle's Munch,Cadbury's Perk, and many more such chocolate brands.

Choco Filled Biscuits. each biscuits worth eating

The Biscuits tastes can be described as the some crunchy biscuits, inside it choco filled in to it. The chocolate will be really fresh.
After-effect in mouth will be a the taste of chocolates, and the chocolates are filled in to it.
If you came across this biscuits, please buy it and enjoy.

Britannia Tiger

Britannia Tiger Varients

Britannia Tiger Varients

Britannia Tiger Varients

 Britannia's tiger was launched in the year 1997 against strong competitor brand Parle-G.
Its relaunching and reinvigoration recently took place in the year 2008.
Britannias continous improvement made it on of the stoungest brand during later half of first decade of 21st century.

Britannia's Tiger Krunch Cookies:
I recently had experience of it and its quite a good in taste, its after effect is not also good, its after effect is a great experience, The chocolate crunchy chips in side the biscuits make visible clearly from outside, and tastes good when one have it.

Its position can be for the chocolate loving kids and all those who love to eat a chocolate flavored biscuits.

Britannia's TIGER biscuit was a low cost brand, only for masses. But later on company has thought of making it a brand for all classes of people across India.

Britannia Treat-O

Britannia's Treat-O is a brand that is developed for the school kids who has some amount of pocket money to purchase the biscuits regularly.

Britannia's Treat

This biscuits are designed in some funny circular shape, with chocolate cream coming out it, make it very attractive for the children to have it.

The packaging of this biscuit depicts flow of cream, chocolate and many other such colourful liquids to attract children attention. But I think, its packaging making colour made it week in the market, as its color is not so much preferred by the children, instead the cartoon characters in some other food items when they go for purchase of any items. Inside try make the biscuits lost its shape even though school children keeps it inside there bag.

The price of treat-O is not so great when it comes to the other biscuits, but the target customer size will be less as its main customers will be the school going kids aging 8-15year.

Taste: Its according to the expectation, chocolaty, yummy, After effect is also good, not create thrust feeling after eating it.

 Promotion for the Treat and treat-O biscuits is done to some extent in some leading children oriented channels and programmes.