Price of Biscuits:
The most respected prices of Biscuits in India are Rs5/- and Rs10/-
This price accounts for about 60% of the entire biscuit market in India. This price is very attractive to the rural areas too. Any rural consumers thinks freely to spend Rs5/- or Rs10/- for a pack of biscuits. This made the biscuit manufacturers to think in this direction to get more and more attractive offerings for the same price range to satisfy different classes of consumers.
Parle Monaco-Rs10/-
Britannia 50-50 -Rs10/-
Sunfeast 20-20 - Rs5/-
and the is never ending. This price range is very sensitive to Indian FMCG consumers and can be reached to large number of consumers. Take for example of cigarettes, there cost varies from Rs4/- to Rs10/- for premium brands.About 90% of almost all brands comes under this price range, and hence this is very logical to think in this direction to fix the price of any FMCG micro brands in this price range.
The most respected prices of Biscuits in India are Rs5/- and Rs10/-
This price accounts for about 60% of the entire biscuit market in India. This price is very attractive to the rural areas too. Any rural consumers thinks freely to spend Rs5/- or Rs10/- for a pack of biscuits. This made the biscuit manufacturers to think in this direction to get more and more attractive offerings for the same price range to satisfy different classes of consumers.
Parle Monaco-Rs10/-
Britannia 50-50 -Rs10/-
Sunfeast 20-20 - Rs5/-
and the is never ending. This price range is very sensitive to Indian FMCG consumers and can be reached to large number of consumers. Take for example of cigarettes, there cost varies from Rs4/- to Rs10/- for premium brands.About 90% of almost all brands comes under this price range, and hence this is very logical to think in this direction to fix the price of any FMCG micro brands in this price range.
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Useful post on your blog. We have try many biscuits with different prices.
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