Britannia's NutriChoice

It has outer crunchy and inner powdered finger millet, which has most
of the necessary nutrients for many patients like Diabetic, Children,
sport persons, and to those who don't want to waste there precious time in cooking the things to refuel there body.


"An Apple a Day, Keeps the doctors away" is a very old saying in

English. Now its the time of leading healthy biscuits brands such as
the Britannia's NutriChoice has re-framed it like "A Britannia's Nutri
Choice a time, keeps every disease away". :-)

The "Tasty & Healthy" and "Eat Healthy, Think Healthy" strategies of
the Britannia Make it one synonymous with the "HEALTHY Biscuits"
category of all time, just like the XEROX.
It is one of the leading healthy biscuit brands which has 4-5 variants such as
Britannia's NutriChoice Ragi
Britannia's Hi Fiber Wheat
Britannia's NutriChoice Oats

Britannia's NutriChoice 5 grains

The taste of Britannia's NutriChoice is not acceptable by the common healthy people as it
has little sweetness in it, but it is best suited for the Diabetic and
Heart Patients who need controlled diet to keep there body in a
healthy condition.

The colour of these biscuits is comparatively good and depicts that it
has sweetness in it. But for a diabetic patients it creates best
feeling, which is the intention of it.
The perfectly backed biscuits make it one of the preferred biscuits for eating.
The packaging is light and pale colours which is preferred by the aged
population, who respects the cleanliness and hygiene. Packaging doesn't
contains any graphics so, children doesn't attracted towards it. That's
how Britannia keeps the target customers on the track, prevent the
brands from canalization.